TMTrademarks
Madrid ProtocolOne international filing covers many member countries.
- International filing
- Korea and India are members
K-Content
abroad
- TM
- ©
- LIC
- OTT
Protect characters and IP in each country, then reach fans through licensing partners and local channels.
Protection and sales
How to protect the IP, and how to sell it.
©Copyright
Berne ConventionProtected from the moment of creation in member countries.
- Automatic protection
- Registration for disputes
LICLicensing
Merchandising dealsWho may use the IP, where, and on which products.
- Royalty structure
- Territory exclusivity
OTTDistribution
Local channelsHow the content and products reach local fans.
- TV and streaming
- Online stores
- Retail
Rules change, so we confirm everything with local experts before work starts.
Entry steps
Typical example
- IP auditTrademarks and copyrights
- File trademarksMadrid international filing
- Licensing termsTerritory, products, royalty
- Match partnersMerchandising and distribution
- Local launchContent and products
- 03Plan the entry · Protect the trademark before launch.
- 04Find partners · The right local partner grows the value of the IP.
Frequently asked questions
Do we file trademarks in every country separately?
With the Madrid Protocol, one international application can designate many member countries. Each country still examines it.
Do we need to register copyright?
In Berne Convention countries, protection starts at creation. We still review local registration to prepare for disputes.
How do you find licensing partners?
We shortlist local merchandising and distribution companies from data, then meet them to agree terms.
K-Content: start with a diagnosis.
Tell us your product and target market. A consultant replies with a first opinion.
Request a diagnosis